The Beauty Dealer Founder

Elise Agostinelli-Ruggiero is a 25-year beauty veteran and a leading waxing expert. A graduate of The Aveda Institute NY in Soho, she's built a successful career as an educator, trainer, and stylist, sharing her expertise globally.

Elise's passion for education shines through in her impressive resume. She has owned and operated multiple successful salons & spas, honing her business acumen and understanding of client needs. As Director of Education for NatureverdePro, she played a pivotal role in shaping their  educational programs and inspiring a new generation of waxers.

Now, as the Founder of The Beauty Dealers, launching in Q1 2025, Elise is poised to empower the next generation of beauty professionals with innovative training, resources and carefully curated pro beauty products